Determines the current strength of a brand in the market relative to its competitors along with their weaknesses or inconsistencies and opportunities for improvement and new developments.
In this process they are developed in the medium and long term processes to a successful brand, based on the definition of the characteristics of your target audience, their preferences and expectations, needs and emotions.
This area is responsible for the design of all structures involving the brand. Gather a set of skills that allow you to develop all the graphic components of the brand.
The Webdesign is an extension of graphic design practice where the focus of the project is to set up web sites to communicate the values and heritage of the brand and enable a rapid expansion of the product or company
This area involves all creative groups developing the creation of a brand in order to build an emotional connection with the customer.