The Semogue is the only Portuguese brand producing shaving brushes. With a unique product in Portugal, the brand defines itself as a luxury brand, with the shaving brush suffer the fierce market competition, in relation to articles shaving. The aim is customer driven differently and unusual. The ALMABRAND is implementing this project with the goal of getting make the shaving brush, much more than a tool, a piece of luxury.
The Semogue is a brand with more than 50 years, only in Portugal in producing shaving brushes. Currently Semogue compete with the best in the market in different product segments. The Semogue demand on the market, reborn using the shaving brush looking for the ideal consumer related past as a way of projecting their feelings and emotions, a product that gives greater security natualmente unlike the uncertainties of the current product. The social instability, economic demand along with values of personal assets, develop potentiate the Semogue that for many no longer exists and a large majority remains the material existence of their memory alive.